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Privacy Policy

Last Updated: 30 Sept 2024

Welcome to Picture Frames UK (“we,” “us,” “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://www.picture-frames-uk.com (the “Site”). Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

Personal Data

  • Contact Information: Name, email address, phone number, and postal address.

  • Business Information: Company name, business address, and VAT number.

  • Payment Information: Credit/debit card details and billing information (processed securely by our payment partners).

Non-Personal Data

  • Usage Data: Information on how you access and use the Site, including IP address, browser type, pages visited, and time spent on pages.

  • Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies to enhance your browsing experience.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing Services: To process and fulfil your orders manage your account, and provide customer support.

  • Communication: To send you updates, promotional materials, and important notices related to your orders or our services.

  • Improving the Site: To analyse usage patterns and improve the functionality and content of the Site.

  • Security: To protect against fraud, unauthorised access, and other security threats.

  • Compliance: To comply with legal obligations and enforce our Terms of Service.

3. Sharing Your Information

We may share your information with:

  • Service Providers: Trusted third-party vendors who assist us in operating our business, such as payment processors, shipping partners, and IT services.

  • Legal Requirements: When required by law, regulation, or legal process, or to protect our rights and safety.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new owner.

Note: We do not sell, trade, or otherwise transfer your personal information to outside parties for their marketing purposes without your consent.

4. Data Security

We implement a variety of security measures to maintain the safety of your personal information:

  • Encryption: Sensitive data is encrypted during transmission using Secure Socket Layer (SSL) technology.

  • Access Controls: Restrict access to personal data to authorised personnel only.

  • Regular Audits: Conduct regular security assessments to identify and address potential vulnerabilities.

Despite these measures, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your information.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enhance User Experience: Remember your preferences and settings.

  • Analyze Site Usage: Understand how visitors interact with the Site to improve our services.

  • Marketing Purposes: Deliver personalized advertisements and offers.

You can control the use of cookies through your browser settings. However, disabling cookies may affect the functionality of the Site.

6. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • Access: Request access to the personal data we hold about you.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data under certain conditions.

  • Restriction of Processing: Request limitation of how we process your data.

  • Data Portability: Request transfer of your data to another service provider.

  • Objection: Object to the processing of your data for certain purposes, including direct marketing.

To exercise these rights, please contact us using the details provided below.

7. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately so we can take appropriate actions.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically for any updates.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

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